What is a Target Market Determination?

A Target Market Determination is a document which describes:

  • the type of customer for which the product is designed (i.e., target market)
  • events or circumstances that will require C1 Car Loans to review the Target Market Determination for a financial product.
  • any conditions or restrictions on how the product can be distributed to customers.


Why does C1 Car Loans need to have Target Market Determinations?

C1 Car Loans are required to have Target Market Determinations under the Treasury Laws Amendment (Design and Distribution Obligations and Product Intervention Powers) Act 2019. This Act sets out obligations to ensure a customer-centric approach to designing, marketing and distributing financial products.


How do you access C1 Car Loans’s Target Market Determinations?

To access our Target Market Determination document, please click the link below:

C1 Car Loans – Asset Finance Loans